A new view of The IUCN Red List

There is a brand new way to search for information on The IUCN Red List of Threatened Species™. Launched today, a new section on The IUCN Red List website offers a simpler way to search for species and learn about the threats they face. Featuring more images than before, the sub-site makes The IUCN Red List information easily accessible to all wildlife enthusiasts.

More than a measure of the current extinction crisis, The IUCN Red List is also the starting point for conservation action. Up until now it has been largely tailored to scientists, and now thanks to the generous support from Rolex, we are very excited to announce the launch of the first phase development of the new IUCN Red List sub-site

The sub-site is targeted to the general public, and provides a new view of The IUCN Red List where users can discover the species listed on the site using the new “Discover Species” search tool which allows them to search for species using common group names and filter results by IUCN Red List Category, location, habitat type or threat type.

Individual species profile pages provide an engaging visual view with large images, interactive maps and also include a selection of related species, enabling users to browse and learn about other species. Another new feature on the sub-site allows people to log in with their Facebook or Twitter account and save lists of their favorite species or species they have seen in real life. This new way of interacting with The IUCN Red List will help inspire and educate the general public and future conservationists.

The new IUCN Red List sub-site is available now for you to discover. To be among the first to try it, visit www.iucnredlist.org now and choose “Discover more” on the pop-up menu box.

The sub-site was developed by Electronic Ink.

For more information please contact:

Lynne Labanne, IUCN Species Programme Communications Officer, IUCN, e lynne.labanne@iucn.org
Camellia Williams, IUCN Species Programme Communications, IUCN, e camellia.williams@iucn.org